As resources move forward, the thinking behind web design services for law firms and attorneys must follow the lead. Current standards for attorney websites appear to be “standard.” When reviewing the contents or style of various websites within an industry, it becomes concerning when a sizable majority feature a similar appearance.
Today’s websites need to stand out. From content to structure, design to optimization, deploying the newest website template adds minimal user experience. For Google and SEO rankings in general, content is king. Offering more of what’s available everywhere doesn’t incentivize Search Engines to direct traffic to your website. The key in developing a website lies in providing easily accessible, and very relevant or helpful content that meets the user’s needs.
The newest and best attorney websites are uniquely appealing, mobile compatible, secure and streamline users who wish to speak with a lawyer. They also integrate social media and are “search engine optimized” to draw traffic.
Importantly, developing a website for law firms or attorneys also includes the added responsibilities and compliance regarding advertising. Both the Model and State Bar Rules provide guidance and limitations for website content.
August 19, 2017
Attorney Services